Changes in sales or other outcomes that can be anticipated as a result of a certain marketing approach. A goal to interact more openly with customers, for instance, has the marketing connotation of enhancing customer happiness. Positive and bad marketing implications exist.
Changes in product design or business procedures have marketing repercussions, such as an increase in customer usage and future purchases of a product under specific conditions. Better customer happiness and improved sales result in higher output and greater profits, hence having repercussions on the entire health of an organisation. If a company’s sales are successful and its reputation is positive, it may have marketing ramifications in the form of increased employee morale and commitment.
Advancements in technology, such as smart phones that facilitate internet buying, have bad marketing ramifications for physical retailers. The marketing implications of a new tablet with a larger, brighter screen are beneficial for creators of engaging content.
According to David Aaker, an American business consultant and retired professor at the University of California, Berkeley, having a marketing strategy allows organisations to focus on certain opportunities to boost sales and find competitive advantages. Assessing potential repercussions is one of the vast array of marketing actions aimed to support the aims of a business.
