Some humorous slogans to include on car wash signs are “Cleaning up this town, one car at a time,” “If your car is not befitting of you, you should visit us,” and “You like it clean, we like it dirty.” The humour on a car wash sign may consist of wordplay such as puns, double entendres, and rhymes, as well as witty statements involving essential car wash phrases such as clean, dirty, suds, wax, and shine.
As a kind of branding, a commercial car wash may want to explore incorporating wordplay into its business name. This strategy is exemplified by slogans such as “Give everything a shine with Tidy Clean” and “People should know when you Auto Glow.”
Other expressions humorously remind drivers of the advantages of a clean car. The slogans “We can help you clean up your life” and “You bathe weekly, so should your automobile” catch the attention of passing motorists and serve as a reminder that they need a car wash.
Owners of car washes may also exploit seasonality. A late October sign reads, “Trick or treat, our vehicle wash cannot be beaten.” And in the winter, when sales may be a touch slower, a sign that reads “December is the time to de-salt” could help increase business.