Starbucks is known for being good at roasting coffee and making drinks by hand. This is one of its core strengths. The company chooses ethically sourced, high-quality coffee beans that are then checked and certified by a third party to make sure they meet customer expectations.
Starbuck’s “secret” menu is another thing it does well. The secret, though, has to do with how much each customer can customise their drink, which makes a drink that meets the needs of each individual customer. Customers are interested in this feature because it lets them make their own drinks, which spreads the word about the brand.
Starbuck also puts a lot of focus on diversity. The company hires people from different backgrounds to improve cultural competence and show that everyone is welcome at the company. Starbucks can use different ideas, skills, and abilities because its employees come from different backgrounds. Starbucks also builds a wide network of suppliers, which gives the company valuable information about how to improve products and find business solutions.
Starbucks’ use of social media is competitive. This popular platform is a way for the company to connect with its customers and get feedback on how to make things better. Ideas and suggestions from partners and employees at Starbucks are often put into action and shared on the company website. This not only shows appreciation for the partners’ work, but also lets more people know about it.