What Distribution Channels Does Starbucks Use?

The industry of mobile payments and consumer packaged products, or CPG, are two distribution channels that Starbucks identifies as its blueprint for profitable expansion. The worldwide coffee and tea giant’s retail outlets have always been its primary distribution channel. As of 2015, it intends to surpass that goal, and its CPG business is expanding.
The CPG company includes the VIA Ready Brew line of instant coffees distributed at Safeway and Walgreens, among other retailers. Additionally, Starbucks has joined the premium single-cup market, also known as the K-Cup channel. It has designed a single-cup, on-demand brewing system including Starbucks and Seattle’s Best Coffee coffees and Tazo teas exclusively for hotel guests in the United States.

Regarding mobile, although the Starbucks Card Mobile is no longer available, it was a success in 2011 with over 3 million users. In 2013, its mobile payments programme was similarly successful; Starbucks said that approximately 11 percent of its sales were made using its mobile wallet. The app remains a vital distribution tool for the coffee and tea retailer.

Starbucks entered into an agreement with HMSHost in 2011 to construct and run outlets in airports and motorway travel plazas.

Joel Gomez
Joel Gomezhttps://www.gadgetclock.com
Joel Gomez is an Avid Coder and technology enthusiast. To keep up with his passion he started Gadgetclock 3 years ago in 2018. Now It's his hobby at the night :) If you have any questions/queries and just wanna chit chat about technology, shoot a mail - Joel at gadgetclock com.

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