Market drivers are the forces that motivate consumers to purchase and pay for goods and services. These trends contribute to the development and growth of marketplaces. Consumer demand, government policy, and demand are the most widespread market drivers.
Before introducing a product or service to the market, a firm must first determine its target audience. This is referred to as the target audience. In terms of legislation, the recent legalisation of recreational marijuana in Colorado is an example of a market driver. Due to its legal status in this state, a brand-new sector of growers and merchants has emerged to suit customer demand.