A marketing philosophy is a fundamental concept that permeates all of the marketing department’s efforts for a company or organisation. In general, marketing ideologies focus on acquiring new customers for a company’s products or services, and a marketing department or firm pursues this objective.
A marketing philosophy outlines the mission of a firm in terms of customer satisfaction and advantages; it emphasises a two-way communication system with the client so that the marketing department may better comprehend the customer’s needs. Even if short-term sales growth are advantageous, a marketing philosophy considers both present and future changes. The product concept, production concept, marketing concept, selling concept, and societal marketing concept are fundamental to any effective marketing philosophy. The product notion says that customers favour a service or product when it is demonstrably superior than the competitors. According to the production model, sales will increase as distribution and production capacity increase. The selling notion is based on the premise that no one will purchase a product from a firm that is unwilling to advertise it. The marketing concept stipulates that organisational objectives must revolve around the requirements and desires of the niche market. The concept of selling begins with production and concludes with profit. A sound marketing philosophy begins with a clearly defined product market and concludes with a long-term relationship between the company and its clients.