The interaction between a sales representative and a customer, whether in person, over the phone, or in writing, is an example of impersonal communication. The majority of impersonal communication is informal and dependent on social roles.
In business, where a personal bond and emotion are not necessary to accomplish transactions, impersonal communication is most prevalent. It is also used to refer to less direct communication techniques, such as email and social networks. These strategies enable individuals to make assertions that they might not express in person. Due to the lack of fear of retribution associated with impersonal communication, it is easier to harm others through impersonal communication than through direct confrontation.