McDonald’s marketing is universal and does not target a specific audience. According to the company, their restaurants provide meals for youngsters, a space for adults to relax with free Wi-Fi, and a quick breakfast for those in a rush in the morning.
Throughout the year, the business employs a variety of marketing approaches. In order to retain their business, they are continually examining what their consumers appreciate, how their lives are changing, and what they can provide them as a result.
McDonald’s delivers reasonably-priced meals, and their Happy Meals have achieved phenomenal popularity. The Happy Meal is an example of how market demand altered the company’s product, as the company began supplying fruit and other healthier options for children in response to an increased knowledge of their nutritional needs.
