What Is Sephora’s Target Market?

The basic target market for Sephora is women with higher incomes, however the stores are intelligently organised to segregate this market into smaller segments. Sephora aims to attract women who appreciate and are ready to spend for quality.

Sephora has positioned itself as a retailer that carries a vast selection of conventional and niche skin care and beauty items. Certain sections of each store are adorned more colourfully to attract preteens and teenagers, while other sections are decorated more subdued to attract men. The medium to high price range of Sephora’s products limits its target demographic, but attracts clients who do not wish to waste money on inexpensive cosmetics.

Joel Gomez
Joel Gomezhttps://www.gadgetclock.com
Joel Gomez is an Avid Coder and technology enthusiast. To keep up with his passion he started Gadgetclock 3 years ago in 2018. Now It's his hobby at the night :) If you have any questions/queries and just wanna chit chat about technology, shoot a mail - Joel at gadgetclock com.

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