Infiniti Group International registered Sterling & Noble as a trademark in the clocks, watches, and jewellery sector in 1994. Infiniti Group International has sought to register other other trademarks for clocks and audio speakers, but only Sterling & Noble has been successfully registered.
In 1994, Infiniti Group International began marketing clocks under the brand name Sterling & Noble. As of 2015, neither the clock brand nor the trademark holder has a website where consumers may access information about the company and its products. There are a variety of online and in-store merchants that sell Sterling & Noble clocks, including Bed Bath & Beyond, Amazon.com, and Target.