What is contained within the enigmatic White Mystery Airhead? It is a puzzle to many. The absence of colour makes it even more difficult to identify the flavour.
Airheads’ mystery taste is a blend of factory leftovers, so if you’re hoping for a specific solution, you’ll be disappointed. You read that correctly. The flavour of the White Mystery Airhead fluctuates because the recipe is never the same!
What Does It Include?
There are several flavours of Airheads candy bars, including grape, orange, strawberry, blue raspberry, and green apple. Examining the Airheads ingredient list reveals that the original candies are naturally colourless. Red 40, Blue 1, Yellow 6, and Yellow 5 are the food colorings at the conclusion of the list. The mystery flavour contains only the active substances, devoid of vibrant colouring.
Why an Unknown Flavor?
Airheads with a mysterious flavour may appear to be an attempt to attract consumer interest. However, a further investigation reveals that the overall mystery taste mania has additional causes. A Food Science Fusion article indicates that the production of these mystery flavours saves time and, consequently, money. Airheads’ Mystery Flavor is a mishmash of whatever is remaining, so factories do not need to shut down their machines to swap between tastes.
The background of White Mystery Airheads
Steve Bruner was the Director of Marketing at Perfetti Van Melle in 1985 when he invented Airheads. According to CandyFavorites.com, Bruner devised the name, concept, and appearance of the taffy-like sweet while working in the Dutch manufacturer’s Kentucky offices.
Matt Fenton, a former eAssistant Brand Manager for Airheads, recounted working for the company in the early 1990s, when he got a letter from a youngster requesting that they create a mystery taste. He recalled administering a taste test at a primary school, where pupils sampled fruit punch and the newly developed “mystery flavour.”
Fenton reported that he overheard pupils discussing the mystery flavour. Notably, he heard nothing of its companion fruit punch.
In 1993, Mystery Airheads reached shelves. According to Fenton, it rapidly became the most popular taste in the brand.
Other White Mystery Airheads Versions
Over the years, the White Mystery Airheads have undergone numerous transformations. In 2017, Perfetti Van Melle announced that the flavour would be added to their line of Airheads Bites. According to the manufacturer, the mini-candy would have a “surprise blend of five fruity flavours.” For added intrigue, the flavours would evolve over time. A year later, the company announced the addition of White Mystery gum to the mix.
Other Unknown Flavors
White Mysticism Over the years, Airheads have expanded into other food industries. Taco Bell introduced the Airheads White Mystery Freeze in 2016, which was a colourless slushie similar to the candy. Executives of the company told CNBC that they anticipated customers would discuss the flavour online.
7-Eleven and Perfetti Van Melle teamed in the summer of 2018 to produce White Mystery-flavored premium drinks and push-tube freeze pops. According to Shopper Marketing, the brands held exclusive contests that summer to promote the newest Airheads offer.