The product range or product line is a collection of products aimed at different market segments that are sold by the same manufacturer. All products in the line are interconnected, yet some may be targeted to appeal to youngsters and others to older buyers.
The company’s target market category might not only be based on age, but also on income level. There may be identical products, such as different eyeliners, for distinct market sectors, as well as unique products. A pizza company may produce other products linked to pizza, such as garlic bread, breadsticks, and pasta.
