Visa, a digital payment network used worldwide, uses the slogan “Everywhere you want to be” to express its belief that people everywhere have the ability to realise their full potential and pursue their aspirations. This phrase used to read, “It’s wherever you want to be,” but was shortened for clarity.
Visa says the motto emphasises how the company facilitates customers’ pursuit of their goals. The new advertising campaign with the catchphrase was unveiled in January 2014, in time for the 2014 Winter Olympics.
Visa, a global leader in sponsorship, not only impacted the Olympics in 2014, but also the World Cup.