White House officials considered Elon Musk for coronavirus ad campaign

White House officials considered Elon Musk for coronavirus ad campaign

White Home officers thought of Elon Musk for coronavirus advert marketing campaign

Elon Musk was among the many celebrities that Trump administration officers tried to woo for a “Serving to the President will Assist the Nation” taxpayer-funded advert blitz that by no means acquired off the bottom, in line with paperwork launched by the Home Oversight Committee.

The $300 million marketing campaign was pitched as a method to “defeat despair and encourage hope” over the coronavirus. “We should movie them ASAP — we’d like content material within the can now,” one official wrote in an e mail to contractors who labored on the advert marketing campaign on September thirteenth.

Like most of the greater than 250 celebrities screened, Musk’s standing on the “Celeb Participant Standing Chart,” first reported by Politico, exhibits as “pending reply.” A further word by the Tesla and SpaceX CEO’s title reads that Musk “acknowledged in 2018 that he was a ‘registered impartial’ and classifies himself as ‘half Democrat, half Republican.’”

It’s an obvious reference to a 2018 tweet from Musk wherein he stated he was “not a conservative. Am registered impartial & politically average. Doesn’t imply I’m average about all points. Humanitarian points are extraordinarily necessary to me & I don’t perceive why they don’t seem to be necessary to everybody.”

Solely ten of the celebrities acquired last approval by the administration, and all have since backed out of the marketing campaign, in line with a information launch from Home Oversight and Reform Committee chairwoman Carolyn B. Maloney (D-NY).

Earlier within the pandemic, Musk expressed skepticism concerning the coronavirus, calling shelter-in-place orders “fascist,” spreading discredited stories concerning the virus, questioning information about its unfold, and at one level saying panic over the virus — which has killed greater than 1.1 million individuals worldwide— was “dumb.” However Musk has publicly disagreed with the president’s positions, if indirectly with Trump himself. He stepped down from two advisory councils to the president, after Trump introduced the US would withdraw from the Paris local weather settlement.

The gathering of celebrities the White Home deliberate to pursue for the advert marketing campaign is a bizarre listing that ranges from Silicon Valley to Hollywood, with actors, singers, and different performers talked about. It’s not clear what section a lot of the discussions reached.

The listing contains Sean Penn and Jay-Z (each listed as “maybes,”) Instagram celeb Josh Ostrovsky aka The Fats Jewish (“pending reply”); actuality present stars Chip and Joanna Gaines (“pending reply”) to attraction to faith-based voters; Beyoncé (“pending reply”) to attraction to “Black Individuals and superspreaders”; and Cardi B (“pending reply”), who the listing notes has already endorsed Biden for president. Podcast host Joe Rogan, who has stated he would vote for President Trump’s reelection, is listed as “overcommitted” however with a “perhaps” standing.

The explanations for rejection from the listing included previous criticism for President Trump — Judd Apatow “believes Trump doesn’t have the mental capability to run as President,” Billie Eilish is “not a Trump Supporter, acknowledged he’s ‘destroying our nation and every thing we care about’”; and Bryan Cranston “referred to as out Trump’s assaults on journalists.”

Others had been rejected for his or her stances on “liberal left” points like same-sex marriage. In accordance with the chart, singer Christina Aguilera “is an Obama-supporting Democrat and a gay-rights supporting liberal,” Justin Timberlake “publicly endorsed Obama and helps homosexual marriage,” and George Takei is a “vocal political activist together with immigration and the federal authorities’s selections to detain migrants at amenities.”

Well being and Human Companies Secretary Alex Azar has since ordered a assessment of the marketing campaign. Home Democrats together with Maloney; James Clyburn (D-SC), chairman of the choose subcommittee on the coronavirus disaster; and Raja Krishnamoorthi (D-IL), chairman of the subcommittee on financial and client coverage, wrote in a letter to Azar Wednesday that the Trump administration had failed to supply requested paperwork for a probe into the matter.

“Your failure to offer the paperwork we requested—particularly in gentle of the knowledge we have now realized from the contractors—seems to be a part of a cover-up to hide the Trump Administration’s misuse of lots of of hundreds of thousands of taxpayer {dollars} for partisan political functions forward of the upcoming election, and to direct taxpayer funds to associates and allies of Trump Administration officers,” the letter to Azar reads.


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