Goldline, an investment firm specialising in precious metals, and LifeLock, an identity theft protection business, are two of the most prominent advertisers on Glenn Beck’s radio show and TheBlaze TV network as of August 2015. Beck himself has endorsement arrangements with both of these firms.
As a result of the controversy surrounding some of Beck’s comments on his radio show and Fox News television show, a number of companies that previously advertised with him have decided to end their relationship with him. Specifically, in 2009, approximately 300 corporations stopped advertising on Beck’s Fox News show after Beck stated comments about what he saw as President Obama’s racist sentiments towards white Americans. Many major companies, including J.C. Penney, Domino’s Pizza, and Clorox, have recently stopped advertising on radio and television shows that discuss politics.
There has been substantial debate surrounding the firms that continue to sponsor Beck, in addition to the companies who have dropped their advertising over his provocative views. While working at Fox News, Beck’s relationship with Goldline, where he served as a paid spokesman, was scrutinised. Many people felt that Beck’s financial interests in the endorsement contract could compromise his independence as a journalist.