Forbes magazine says that Pepsi’s traditional market is teenagers and young adults. In this way, it has used slogans like “Live for Now” and “Pepsi Generation” over the years.
Forbes says that over the years, Pepsi has used many celebrities, from pop stars to rap and hip-hop artists, to reach out to younger people.
According to Business Insider, the company that makes soft drinks says that its Diet Pepsi brand is more for adult women of all ages. When marketing their diet drink, the company focuses on women who like to decorate their homes. Men are also targeted by ads for regular Pepsi that show a NASCAR driver.