Who is Steven Singer? The story behind ‘I HATE STEVEN SINGER’ explained
You’re in all probability questioning who hates Steven Singer a lot that they put up billboards to point out their displeasure with him. The ‘I HATE STEVEN SINGER’ black and white billboard is iconic and distinctive to the model and has introduced in loads of enterprise for the well-known jeweler.
The advertising thought is sensible, however is there a real story behind it? This piece will take a look at the story behind the ‘I HATE STEVEN SINGER’ marketing campaign and the beautiful rise of considered one of Philadelphia’s most well-known jewelers.
I HATE STEVEN SINGER allegedly got here from a glad buyer
Based on legend, a buyer purchased a hoop from Steven Singer Jewellery for his spouse to rejoice their twentieth anniversary. The spouse appreciated the ring, and within the throes of celebration, the couple made a 3rd, surprising baby. The couple cherished the kid, however the buyer wasn’t solely happy about staying up all night time altering diapers; therefore, his hate for Steven Singer. The firm web site reads:
“Precisely 9 months later, the couple walks by the door to point out Steven their new child. The spouse proclaimed, ‘I really like Steven Singer!’ The man responded, ‘Right here we go once more. We’re up all night time with feedings and diaper adjustments. I HATE STEVEN SINGER!’ So there you go. The story of why males hate Steven Singer. And why ladies love him and his stunning diamonds!”
It’s unclear whether or not the story is true, but it surely is intriguing. The goal is to ignite folks’s curiosity, inadvertently main them to the shop. The billboard has advanced over time, and it now incorporates the corporate’s web site. It may be a gimmick, but it surely works.
The marketing campaign makes use of the phrase ‘hate’, the other of affection, to advocate for love. If that is not genius, I don’t know what is.
Steven Singer rose from a humble jeweler to a prime jeweler in Philadelphia
Steven Singer opened Steven Singer Jewelers in October 1980 in Philadelphia’s Jewelers Row. At 22-years-old, Steven grew to become the younger first-generation jeweler on Jeweler’s Row and the individual with the smallest retailer on the road. The adversity didn’t faze him, nonetheless. “The retailer rapidly gained a fame because the place to go for ‘The most enjoyable you’ll ever have… shopping for a diamond,” his website reads.
Six years after launching, Singer pioneered the Philadelphia Jewelers Row Affiliation to control the conduct and handle the affairs of jewelers in Philadelphia. Steven presently sits on the Board of Administrators of the Affiliation.
A decade and a half into beginning his enterprise, Steven had change into a jeweler of nationwide reputation. “The retailer’s success was evident – with a number of the highest gross sales per sq. foot within the nation,” his web site reads. “Steven was requested to affix an elite group of jewelers who type the world’s largest business consulting group. He was the one space jeweler invited to affix, giving him privileged info to raised serve his prospects.”
Steven continued to develop, and shortly he grew to become recognized internationally as a consequence of his aggressive media campaigns. “Now on satellite tv for pc radio, Steven’s commercials are heard all over the world,” the web site reads. On account of his success within the enterprise world, Steven was invited to be the Keynote speaker throughout Philadelphia College’s 132nd Graduation. He advised the brand new graduates:
“Belief your intestine, by no means quit, and face adversity head on. The path to success is typically disguised with immense obstacles and fallacious turns.”
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