Nike, the Greek goddess of triumph, is the source of the Nike Company’s name, which has roots in Greek mythology. The goddess Nike is also renowned for her quick running and flying abilities. The term Nike was initially applied to the company’s first manufactured running shoe.
Bill Bowerman and Phil Knight, the founders of Nike, originally operated under the moniker Blue Ribbon Sports. Jeff Johnson became the company’s first full-time salesman and informed Bowerman and Knight about a dream he had involving the goddess Nike, who typically wears a winner’s wreath. The founders liked the concept of utilising Nike as a brand name and applied it to the first athletic shoe produced by the company. In addition to the Nike brand, the footwear firm also introduced the now-famous “swoosh” logo, which appears on all of its sporting products.
Popularity of Nike sneakers increased as the firm continued to develop and grow. Bowerman created an innovative waffle sole for their running shoes, and the company also produced swoosh-branded sportswear. Initially, Blue Ribbon Sports was established as an importer of sports footwear. After the success of the Nike shoe brand, Bowerman and Knight renamed the firm Nike, Inc. This name change was motivated by the founders’ ambition to triumph over rivals.
