Nike is successful due to its marketing approach, brand familiarity, and consumer demand research. Targeting both male and female athletic wear consumers and growing product offerings in every possible market, Nike has continued to expand.
Nike has utilised a brand recognition approach for many years. Since the mid-1980s, “Just Do It” has been used as a slogan. This tagline and the Nike Swoosh mark have contributed to the product’s easy recognition.
Nike has also utilised sports sponsorships well. Nike sponsors a variety of sports leagues and tournaments, including the NFL, NBA, colleges, and the Olympics. Since the 1980s, the company has also employed some of the most prominent athletes. Michael Jordan was one of the earliest and most popular spokespersons for the company. After retiring as a professional basketball player, Jordan continues to have a line of clothes and shoes with Nike due to his immense popularity.
Finally, Nike utilises all available markets to expand its profit margin. Nike’s emergence, market share, and investment in the Chinese economy have provided it with a major worldwide outlet. Additionally, it has expanded its products to become more attractive to female athletes.
