YouTube announces new originals starring Will Smith and Alicia Keys
YouTube introduced a new slate of authentic sequence at this time that features some enormous stars on the high of the lineup. Will Smith will star in a six-part actuality sequence about health and “returning his physique into the perfect form of his life,” and a four-part sequence will go behind the scenes with Alicia Keys as she data a new album.
The new lineup of originals additionally features a third season of Liza Koshy’s Liza on Demand; a new particular targeted on Asian American cooks, celebrities, activists, and creators that counts LeBron James and Michelle Kwan as government producers; and a new particular known as Barbershop Drugs that explores the intersection of race and socioeconomic standing that got here out of the #YouTubeBlack Voices Fund that was introduced final 12 months.
YouTube has repeatedly modified up its strategy to authentic content material because it began making originals about 5 years in the past. They began out as subscriber-only reveals centered round creators, pivoted to ad-supported reveals that includes mainstream stars like Kevin Hart and Will Smith (making this his second YouTube authentic), and extra lately have delivered extra of a mixture of the 2, with most reveals being largely out there to anybody who visits YouTube.
Nonetheless, large names like Will Smith and Alicia Keys assure views, and they supply credibility to YouTube and consolation for advertisers who could also be anxious about a number of the platform’s wilder content material. These sequence had been, not coincidentally, introduced in the midst of a YouTube presentation for advertisers.
Will Smith’s new sequence will debut subsequent 12 months; Alicia Keys’ arrives this summer season.
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