ZEE Digital Crosses 300 Million Monthly Active Users, Grows 4x From 75 Million in Just 2 Years, Progressive Web App, ZEE Digital, Rohit Chadda

ZEE Digital Crosses 300 Million Monthly Active Users, Grows 4x From 75 Million in Just 2 Years, Progressive Web App, ZEE Digital, Rohit Chadda

ZEE Digital Crosses 300 Million Monthly Active Customers, Grows 4x From 75 Million in Just 2 Years, Progressive Web App, ZEE Digital, Rohit Chadda

WhatsApp Image 2021 05 05 at 2.52.58 PM

New Delhi: The digital arm of Zee Group, Zee Digital continues to achieve new landmarks and strengthen its presence in the digital world crossing the 300 million MAUs (Monthly Active Customers) mark in April 2021. Zee Digital, which is unfold throughout 31 web sites, 20 manufacturers and 12 languages has registered spectacular development of 4x in MAUs in the previous two years and continues to steer the digital area among the many high Indian media publishers. Additionally Learn – Zee Digital Launches Progressive Web Apps For 13 Manufacturers Concentrating on 200% Development in Natural Visitors

Zee Digital achieved over 310 million mixture MAUs throughout its community in April 2021 up from solely 75 million MAUs in April 2019 underneath the management of Rohit Chadda, CEO-Digital Publishing, Zee Group. Whereas the community witnessed development throughout the portfolio, the most important development contributions got here from flagship manufacturers like India.com (11x development), Zee Information (3.4x development), DNA (4.3x development), BollywoodLife.com (5.2x) and WION (7.8x).

ZEE Digital CEO, Rohit Chadda commented, “In the course of the previous two years, our whole effort has been centered in the direction of catering to the 450+ million information & leisure web viewers in India and the outcomes are right here for all to see. The way forward for digital content material lies in 3Vs – Video, Vernacular (Languages) and Voice and that’s what our focus has been. Bringing movies to the forefront on the product together with organising sturdy video infrastructure has helped us develop from 200 million video views in FY19 to over 2.5 billion video views in FY21. In the course of the 2020 lockdown, we launched OTT apps for Zee Information to capitalize on the elevated adoption of OTTs. We launched 8 broadcast manufacturers on digital and launched 3 new regional languages – Odia, Punjabi and Urdu on digital to penetrate these markets in depth. In consequence, we’ve seen a really sturdy development from Video and Vernacular each and intend to proceed to concentrate on the identical in the close to future.”

Previously 2 years ZEE Digital has launched digital platforms for all of its broadcast manufacturers like ZEE Hindustan, ZEE Madhya Pradesh Chhattisgarh, ZEE Bihar Jharkhand, ZEE Rajasthan, ZEE Uttar Pradesh Uttarakhand, ZEE Odisha, ZEE Punjab Haryana Himachal and ZEE Salaam. Additional, it launched digital-only manufacturers in Tamil, Telegu, Malayalam and Kannada to extend its attain in South India.

Commenting on his mobile-first method, Chadda additional provides, “Cellular contributes to 95% of our customers therefore our whole product roadmap is focussed on cell first. We launched native cell apps for 4 of our main manufacturers – our flagship digital model India.com, our quick rising nationwide hindi information model Zee Hindustan, our #1 bengali information model Zee 24 Ghanta and #1 hindi enterprise information model Zee Enterprise making the content material accessible to the tip customers on the go. On the identical time, efficiency, UI/UX and dimension enhancements in the updates of current WION and Zee Information cell apps helped them develop into the very best rated information apps in the World and in India respectively with consumer rankings of 4.9 and 4.7, respectively on Google Play retailer. Additional, our PWA know-how deployment for cell internet has proven super development in natural internet site visitors and we plan to increase it to all our manufacturers.”

Not too long ago, ZEE Digital did the most important PWA (Progressive Web App) launch for 13 of its nationwide and regional information manufacturers masking 9 languages to supply seamless information consumption expertise on cell internet to cater to low-end smartphone customers and customers in low bandwidth areas. Earlier this yr, India.com launched its new cell website to offer a extra immersive expertise to customers which resulted in super development for the model in phrases of month-to-month lively customers.

Speaking in regards to the substantial development in the digital consumer base and it’s future plans, Chadda says “Final yr throughout the US presidential elections, we did a primary of its sort digital-first international launch of our worldwide information channel WION making it out there on 4 billion related units globally. The model acquired super response in the worldwide markets and has seen 90% development in customers over the previous 6 months. The expansion and increment has been inspiring and is pushing the crew day-after-day to give you unimaginable concepts to assist customers to obtain quick access to our content material. We’re assured that the methods deliberate for 2021 will proceed to gasoline Zee Digital’s development and break new data in this ever-developing Digital area”.


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