Business apps weren’t all that common just a few years ago. It didn’t seem worth pursuing if your company wasn’t reaching a consumer or wasn’t in the retail space.
Those trailblazers that pushed against the status quo now have other businesses in their industry looking to build an app of their own.
But building the app is only half the battle. You can have a great idea, a brilliant team working on the design and development, and have even released a fantastic app that can support the needs of your target audience but still not have the downloads you need to make it a success.
We’ve highlighted a few things below that you can do to improve your business app downloads. Because no matter how big or small your business is, getting your work out into the world still requires work!
Know Your Audience And Speak To Them
Your audience is the one that needs to be happy using this app. Ensure the design and function are designed with them in mind.
Look at the data you’re getting back from current users; what are they using the most, what aren’t they using, and what makes them leave the app?
Provide somewhere for customers to provide critical feedback, and make sure you act on it. If your audience knows you’re listening to them, they’re more likely to engage with your products and services.
In another respect, reach out to your audience and tell them about your app! Your marketing needs to be strong to get the message out there. Whether you’re issuing press releases or using services like TargetWire to get your news out there, your marketing strategy is vital.
You can find another potential market in influencers. If relevant to your business, a positive review from them could drive downloads significantly.
Localize Your App
Building your app for your audience could also mean making it accessible internationally. Your business may only be in English, but especially if building for a North American audience, French and Spanish are commonly spoken languages and could improve accessibility for your audience.
Hire a translation service to ensure your brand voice is consistent; Google Translate can only get you so far!
Incorporating other languages could open your content to another continent, widening your potential audience and, in turn, increasing the number of downloads significantly.
Offer A Discount
If your app is a paid download, you could offer a temporary discount, increasing the likelihood of downloads within your audience (especially with a good marketing strategy).
If your app is free to download, try offering an app-exclusive discount, giving your customers with your app a discount on a product or service for their loyalty.
Chains such as Mcdonald’s and Starbucks use this tactic frequently with exclusive drink offers and advanced access to seasonal products when using their app to order.
These kinds of marketing offers can drive downloads significantly!
Following these critical strategies and pairing them with a killer marketing plan, you’ll see your business app downloads soar.
